US AdTech Deal Tracker
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Include US‑focused news from the listed domains that reports on funding rounds (Series A‑C+), M&A, IPOs, and product launches specifically in digital media and advertising technology—covering programmatic advertising, influencer platforms, OTT/CTV services, and content‑recommendation tools. Exclude items that are unrelated to ad tech or digital media such as general leadership or management pieces, gaming‑industry reports, fintech or health‑tech funding, broad corporate updates without a clear ad‑tech focus, and any non‑US or non‑relevant sector news.
Curator Prompt
US ad tech deal updates on programmatic, influencer, OTT, and recommendation funding, M&A, IPOs, launches
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cnbc.com
US AdTech Deal Tracker8h agoComcast's Sky in talks to buy ITV's media unit for $2.15 billion
Curator's Take
Comcast‑ITV deal could lock premium European CTV behind a closed stack—how will this affect US advertisers’ programmatic access?
netinfluencer.com
US AdTech Deal Tracker3h agoChewy Expands Creator Commerce Platform To 600+ Influencers Ahead Of Holiday Pet Spending Surge
Curator's Take
Pet‑influencer commerce surges—can Chewy’s data‑driven storefront deliver measurable lift comparable to programmatic channels?
theverge.com
US AdTech Deal Tracker1h agoX appears to be sending fake traffic across the web
Curator's Take
Pre‑loaded links skew view counts—will advertisers need new safeguards to protect CPM benchmarks from platform‑level metric inflation?
martech360.com
US AdTech Deal Tracker7h agoDoubleVerify Launches Streaming TV Products for CTV Advertising Quality
Curator's Take
New DV tools promise to reclaim $1B+ quarterly waste in CTV—how will this reshape premium inventory pricing and verification standards?
digiday.com
US AdTech Deal Tracker13h agoFuture of Marketing briefing: The agent era on training wheels
Curator's Take
Kochava's StationOne ties ad measurement into workflow bots—could independent verification break platform lock‑in and boost CPM transparency?
webpronews.com
US AdTech Deal Tracker19h agoEx-Meta Insiders Battle Social Media’s Scam Flood with Transparency Push
Curator's Take
A neutral benchmark could reshape ad verification and CPM risk—will platforms share data with Collective Metrics?
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